EU ECGT Applies From 27 September 2026

Govern every green claim
before it goes public.

One workflow for legal, marketing, and sustainability teams to draft, substantiate, review, approve, and audit-trail environmental claims across jurisdictions.

Designed with General Counsels, marketing, and sustainability teams at Fortune 500 companies
The Regulatory Landscape

The governance gap

Environmental claims are created across marketing, product, communications, and sustainability, often without a single register or structured governance before publication.

The EU Empowering Consumers Directive (EU 2024/825) adds new restrictions from 27 September 2026, including on generic environmental claims and product climate-neutrality claims based on offsetting. Penalties depend on the national and EU consumer-law enforcement route.

Between claim creation and third-party verification, most enterprises operate without a governance layer: no workflow, no evidence linkage, and no audit trail.

Claim scatter analysis
MarketingProductCommunicationsSustainability
Eco-friendly#sustainableNet zeroCarbon neutral100% organicRecyclableClimate positive50% recycled
No register. No review. No audit trail.
Published without governance

From draft to verifier-ready export

01

Draft

Structured claim creation with jurisdiction, channel, and product selection. Regulatory context surfaces as you type.

Each stage is fully configurable. Define your own review gates, approval roles, and routing rules to match your existing workflows.

Swipe left or right to move between stages

Claim_Detail // Draft
CLM-2024-019Draft
“100% certified organic cotton across full collection”
Product
Circular Outerwear
Markets
EU, UK
2
3
4
5
DraftSubmittedLegalESGApproved
Add a note with your decision...RejectAdvance

Platform modules

Claims Register

The single register for every environmental claim your enterprise makes. Track claims from first draft through approval to publication.

Structured drafting with jurisdiction and channel context

Multi-role approval workflows logged with full audit trail

Version history for every claim state change

Evidence linked directly to each claim

Claims Governance

One source of truth, full accountability.

Green claims involve Legal, Compliance, Marketing, and Sustainability. Each team has its own tools, priorities, and protocols. Verdanox provides the shared regulatory context so every stakeholder works from the same governed baseline.

Live Governance View
Claim_Audit_Log // CLM-EU-019
Marketing10:42:01 UTC

100% organic cotton in SS26 collection

CLM-EU-019Draft Claim
Sustainability10:44:15 UTC
GOTS Certification: Verified

Certificate #GOTS-2024-0847 Linked

Legal Review10:45:00 UTC

ECGT Directive Conflict

Claim uses '100%' absolute language. Under ECGT, broad environmental wording needs evidence that matches the scope of the published statement. Current evidence covers raw material sourcing only, leaving a scope gap if the claim is read more broadly.

Risk Assessment42 / 100
Evidence Completeness
Regulatory Intelligence

Multi-Jurisdiction Coverage

EU
ECGT

ECGT Directive

Restricts generic environmental claims without recognised excellent environmental performance and bans product climate-neutrality claims based on offsetting. Applies from 27 September 2026.

14 claims affected
Click to see insights
EU

Key signals

Generic terms like 'eco-friendly' and 'green' are restricted unless supported by recognised excellent environmental performance relevant to the claim
Product climate-neutrality claims cannot rely on offsetting outside the product's value chain
Future environmental performance claims need a public implementation plan and regular independent verification
Evidence needs to match the scope of the environmental claim being made
Read our ECGT guide
Click to flip back
US
FTC

FTC Green Guides + State Coverage

FTC Green Guides remain the main federal reference point, while states add their own environmental-marketing and recyclability rules.

11 claims affected
Click to see insights
US

Key signals

FTC Green Guides have been under review since 2022, with the FTC seeking comment on issues including carbon offsets and recyclability
California combines general environmental-marketing rules with tighter recyclability standards under SB 343
New York has pursued unsupported net-zero marketing through state consumer-protection law
State statutes and AG actions can create exposure independent of FTC action
See full US coverage
Click to flip back
UK
CMA

Green Claims Code

Six-principle CMA guidance for environmental claims under UK consumer law, backed by active investigations and stronger DMCC Act enforcement powers.

8 claims affected
Click to see insights
UK

Key signals

CMA has investigated fashion, FMCG, and food brands for misleading environmental claims
Digital Markets, Competition and Consumers Act materially expands direct enforcement powers
The code applies across marketing channels, not just packaging or formal ad copy
Six principles: truthful, clear, no omissions, fair comparisons, full lifecycle, substantiated
See full UK coverage
Click to flip back
DACH

National Frameworks

Germany, Austria, and Switzerland each apply their own unfair-competition frameworks alongside EU-level developments.

6 claims affected
Click to see insights
DACH

Key signals

Germany and Austria implement EU consumer rules through national law, so enforcement stays jurisdiction-specific
German Federal Court case law has required clearer explanation for some climate-neutral claims
Deutsche Umwelthilfe remains an active claimant in Germany
Switzerland applies its own unfair competition law to environmental marketing
Book a demo
Click to flip back
Integrity

Defensible data at scale

Verdanox keeps each claim tied to traceable evidence, current certificates, and the review record that explains why publication was approved.

Legal precedent

Substantiation requires robust, verifiable evidence at the time the claim is made.

Status: Verified

GOTS certificate #4028 linked directly to the claim record. Full chain of custody from raw material sourcing through finished product. Timestamped and ready for verification review.

Certificate expires: 2027-03-15Evidence linked
Frequently asked

Common questions from enterprise buyers

What is green claims governance?

Green claims governance is the process of creating, substantiating, reviewing, approving, and audit-trailing environmental marketing claims before publication. It gives enterprise teams a governed record so each claim can be reviewed, supported by evidence, and traced to its source basis.

Read the full guide ->
How does Verdanox support claim review?

Verdanox gives legal, marketing, and sustainability teams a governed record for each claim, with linked evidence, jurisdiction-specific assessments, approval history, and verifier-ready export packages in one workflow.

What regulations does Verdanox cover?

The platform covers the EU Empowering Consumers Directive (ECGT), UK CMA Green Claims Code, US FTC Green Guides including state-level enforcement, and DACH national frameworks including the German UWG, Austrian UWG, and Swiss LCD.

Who typically uses Verdanox?

General Counsel and legal teams who need audit trails and risk signals. Marketing teams who need approved claim language and workflow visibility. Sustainability officers who need to align claims with published KPIs and track evidence validity.

How long does implementation take?

Standard deployment follows a 12-week phased approach. Foundation (weeks 1–4), collaboration (weeks 5–8), and intelligence (weeks 9–12). The first business unit is typically live within 4 weeks of kickoff.

Ready to govern your green claims?

Bring 2-3 live claims. We map them in the platform, run the regulatory assessment, and walk through the governance trail with your team.

Request a walkthrough
What to expect
01
Technical discovery
Your claims landscape, jurisdictions, and workflows
02
Live platform session
Your real claims mapped in Verdanox, no slides
03
Governance assessment
Risk signals and evidence gaps across your portfolio

Verdanox is the governance layer between claim creation, publication and third-party verification. Your in-house system of record.