What sits behind a defensible green claim?
The wording, evidence and decisions worth keeping together.
Read the guideGreen claims governance
Say it like
you can
prove it.
Connect every environmental claim to its evidence, market rules and approvals. Give your team a clear record to stand behind.
One connected workflow for legal, marketing and sustainability.
Illustrative record
Made with recycled polypropylene.
Review note
Specify the packaging body.
The closure and label are outside the source scope.
01 Source extract
| Material | Polypropylene |
|---|---|
| Recycled content | 30% |
| Scope | Packaging body |
Built with the people behind
Fortune 500 claims.
Clarity before publication
A claim goes public.
Its evidence should stay connected.
From a supplier’s declaration to the words on your packaging, keep the full story together. So a simple question never becomes a search through five different systems.
The words in the world
“Made with 30% recycled polypropylene.”
The evidence behind itSource, scope and validity
The context around itProduct, component and intended markets
The decision to publish itReviewer, conditions and rationale
The platform, in practice
Every step connected.
Nothing lost in the handover.
Follow one claim from its first draft to its supporting record. Explore the workflow your teams can share.
Start with the exact words.
Capture a claim once. Give it an owner, a product, a market and a place to live.
Your claims, in one place.
A shared view of what you say and what supports it.
Total claims03
In review01
Approved01
Drafts01
ClaimMarketsEvidenceStatus
Claim history stays with the record
One example claim. A complete connected workflow.
Version 1. In review.
Shared record. Different responsibilities.
Built for the whole team.
And the work only you can do.
Legal & compliance
A clear basis for every decision.
See the claim as it will appear, the evidence behind it and the markets where it will be used. Record the reasoning alongside the decision.
- Review the exact wording and its scope
- Trace the source behind each evidence link
- Keep a history of decisions and revisions
Ready for your review
Recycled-content claim
Evidence linked. Scope clarification requested.
AL
Alex · Sustainability · ExampleThe declaration covers the packaging body. The closure and label are excluded.
Regulatory context
Your claims cross borders.
The context changes.
Keep the relevant market requirements alongside the claim. Give reviewers a clear starting point, with a route back to the source.
European Union / Regulatory context
Empowering Consumers Directive (Empco)
Directive (EU) 2024/825Review environmental claim wording alongside its supporting evidence, with the relevant EU consumer-law context in the same record. National implementation and the intended use still matter.
Generic environmental languageProduct and claim scopeFuture environmental commitments
Read the directive on EUR-LexDifferent frameworks. One connected governance process.
Accountability, built in
When the question comes,
have the record.
What did we say? What supported it? Who reviewed it? Keep the answers connected from the beginning.
Version by version
Keep the wording and its review history together.
Role by role
Make responsibility visible at each review stage.
Source by source
Trace the evidence behind the statement.
Ready to share
Bring the record together for the next review.
Governance record
ExampleCLM-0042
The story behind
one statement.
- Claim createdWording, owner and markets recorded.
- Evidence connected3 supporting documents linked.
- Scope clarifiedPackaging body specified in version 02.
- Review recordedDecision and conditions kept together.
Illustrative completed review; separate from the interactive example.
Practical intelligence
Better questions.
Stronger claims.
A closer look at the decisions, evidence and workflows behind responsible environmental marketing.
A document attached. Or evidence connected?
Why the scope of your evidence matters as much as its existence.
Read the guideGive every review a clear next step.
Connect legal, marketing and sustainability without losing the thread.
Read the guideA few things worth knowing
Clear answers.
Before we talk.
Have a question about your team’s workflow?
Talk to VerdanoxWhat does Verdanox actually do?
Verdanox connects environmental claim wording, supporting evidence, regulatory context and approval decisions in one workflow. It gives legal, marketing and sustainability a shared record before a claim is published.
Does the platform replace our legal team?
No. Your team retains responsibility for its publication decisions. Verdanox organises the evidence, context and review history that help your reviewers make those decisions.
Can we begin with one brand or business unit?
Yes. The workflow can begin with a defined group of claims, products and markets. The walkthrough is a chance to identify a practical starting point for your organisation.
What happens when our evidence changes?
Keeping evidence linked to the claims that depend on it helps your team identify which records need review when a document changes or reaches its review date.
What will we see in a walkthrough?
Bring a public claim or a representative example. We will walk through its wording, evidence, markets and review stages, and discuss how the workflow would fit your team.
Put your next claim on record
Bring a claim.
See the whole picture.
Explore how its wording, evidence and approvals could work together in Verdanox.
Book your walkthroughYour claims. Your markets. A focused conversation.